KerjaAja: Trusted Help for Every Home
Pak Budi has a sink that will not stop leaking. Ibu Sari worries about her roof before the rainy season. Andi paused his kitchen renovation because he cannot find a reliable tukang. KerjaAja steps in so the right craftsman shows up when the house needs help most, with clear expectations from the start.
Concept
KerjaAja connects Indonesian homeowners with verified local craftsmen in seconds. The platform cuts out guesswork and awkward negotiations by pairing upfront prices with vetted profiles and a guarantee that keeps anxiety low.
What Homeowners Get
Each promise is intentional so the first booking feels safe:
- Fast relief: urgent plumbing or AC issues handled without late night scrambling.
- Price clarity: upfront numbers and no hidden add-ons.
- Confidence: verified, rated tukang with platform-backed guarantees.
- Simple booking: everything from the phone, like ordering food.
What Craftsmen Get
The page also speaks to the talent who keep homes running:
- More jobs: steady inbound work without chasing leads.
- Professional reputation: digital profiles with ratings and proof of quality.
- Faster payments: instant payouts after finishing the job.
- Growth: access to training and modern tools to keep skills sharp.
The Story We Tell
It is Monday at 7 AM, the bathroom faucet acts up, and Google gives dead ends. KerjaAja promises a reliable tukang without waiting for a neighbor referral. The landing uses authentic scenarios, trust signals, and a price-first layout to move visitors from curious to booked.
Design and Experience Choices
The visual and motion system is tuned for speed and reassurance:
- Palette with Warm Orange (#f97316) for energy and Dark Blue (#334155) for reliability.
- Mobile-first layout optimized for the 85% of visitors browsing on phones.
- Social proof and testimonials placed near the primary calls to action.
- Light motion that guides focus to booking and partnership buttons.
Tech Stack
Built with Next.js 15, React 19, Tailwind CSS 4, and Framer Motion for smooth reveals. Content is structured for Contentful so marketing updates stay fast, and Vercel keeps previews and releases quick.
Conversion Goals
- Capture bookings from homeowners within the first screen.
- Encourage craftsmen sign-ups with a clear income and reputation pitch.
- Invite investors and corporate partners to reach out via a dedicated CTA block.
Rollout Plan
- Phase 1: Foundation in place with the conversion-focused landing page.
- Phase 2: Native apps and smart tukang matching to live inside every pocket.
- Phase 3: Expansion to more cities, enterprise partnerships, and certification programs.
Results and Next Steps
The landing is tracking toward 23 September 2025 and remains in progress. Early tests show higher click-through on the price transparency block and better scroll depth when the hero narrative opens with the homeowner scenarios. Saya melihat ini bisa jadi sebuah startup dan akan saya lanjutkan perlahan. Untuk sementara, silakan lihat landing page demo ini dulu; belum sempurna, tetapi cukup untuk memahami konsep KerjaAja sebelum dashboard dan mobile apps dirilis.